Julie Stromberg

Professional experience

SR. CONTENT STRATEGIST

11/2022 - Present | Live Oak Bank, Wilmington, NC (Remote)

Worked with the marketing and customer experience teams to ensure content consistency across the enterprise.

  • Wrote marketing and UI copy in support of the corporate website and various products.

  • Facilitated content strategy workshops and drafted messaging frameworks.

  • Established content styles and guidelines.

LEAD CONTENT DESIGNER

12/2021 - 11/2022 | VistaPrint, Waltham, MA (Remote)

Worked with the UX team to develop user-focused product solutions.

  •  Wrote UI copy in support of several products.

  •  Conducted content research and tests.

  •  Established content styles and guidelines.

SR. CONTENT STRATEGIST

10/2020 - 12/2021 | Fearless, Baltimore, MD

Worked with the design team to offer services to various government clients.

  • Wrote copy for Medicaid.gov.

  • Served as member of the Content Support Center team providing content strategy consulting and expertise to the Centers for Medicare and Medicaid Services.

  • Consulted on digital efforts seeking to improve how Medicaid-related content flows between federal and state agencies.

SR. UX CONTENT STRATEGIST 

3/2019 - 10/2020 | Vanguard, Malvern, PA

Worked with the retail investor client experience group to deliver user-centered digital solutions.

  • Wrote marketing and UI copy in support of products and client educational efforts including IRAs, mutual funds, ETFs, retirement, and more.

  • Partnered with designers and researchers to ensure that content aligned with user feedback.

  • Facilitated content strategy workshops.

WRITER TO  SR. UX CONTENT STRATEGIST, AVP

8/2008 – 2/2019 | T. Rowe Price, Baltimore, MD

Worked with the brand and creative  group to support marketing and client service efforts in the retirement, retail and financial advisor business units.

  • Wrote marketing and UI copy focused on products and services for retirement plan participants and sponsors, retail clients, and financial advisors.

  • Partnered with designers and researchers to ensure that content aligned with user feedback.

  • Facilitated content strategy workshops.

Education

BA COMMUNICATIONS (JOURNALISM) | Loyola University Maryland

MS USER EXPERIENCE DESIGN | Kent State University