Julie Stromberg

Professional experience

SR. MARKETING CONTENT STRATEGIST AND WRITER

2/2024 – present | T. Rowe Price, Baltimore, MD (on-site)

Worked within the global segment marketing  group to support the firm’s marketing and new business efforts for the retirement plan services business unit.

  • Developed research- and data-informed content strategies and marketing communication plans.  

  • Wrote marketing copy focused on products and services for retirement plan participants and sponsors.

  • Collaborated with the proposal team to draft responses for Requests for Proposals (RFPs) in the retirement plan new business process.

FREELANCE CONTENT STRATEGIST, MARKETING COPYWRITER, JOURNALIST

1/2008 - Present | JS Story Studio (Remote)

Supported the marketing and user experience efforts of various clients and covered stories for community news outlets.

  • Developed research- and data-informed content strategies and marketing communication plans.  

  • Wrote marketing and UI copy.

  •  Reported on municipal and school district news.

LEAD CONTENT DESIGNER

12/2021 - 11/2022 | VistaPrint, Waltham, MA (Remote)

Worked with the UX and marketing teams to develop and promote user-focused product solutions.

  • Developed research- and data-informed content strategies.

  • Wrote copy in support of several products.

  •  Established content styles and guidelines.

SR. CONTENT STRATEGIST

10/2020 - 12/2021 | Fearless, Baltimore, MD (hybrid)

Worked with the design team to offer services to various government clients.

  • Served as member of the Content Support Center team providing content strategy consulting and expertise to the Centers for Medicare and Medicaid Services.

  • Wrote copy for Medicaid.gov.

  • Collaborated with the proposal team to draft government proposal responses for RFPs issued by various government agencies. 

SR. CONTENT STRATEGIST AND WRITER

3/2019 - 10/2020 | Vanguard, Malvern, PA (hybrid)

Worked with the retail investor group to support marketing and new business efforts.

  • Developed research- and data-informed content strategies and marketing communication plans.  

  • Wrote marketing copy in support of products and client educational efforts including IRAs, mutual funds, ETFs, retirement, and more.

  • Partnered with designers and researchers to ensure that content aligned with user feedback.

SR. CONTENT STRATEGIST AND WRITER

8/2015 – 2/2019 | T. Rowe Price, Baltimore, MD (on-site)

Worked with the brand and creative  group to support marketing and client service efforts in the retirement, retail and financial advisor business units.

  • Developed research- and data-informed content strategies and marketing communication plans.  

  • Wrote marketing copy focused on products and services for retirement plan participants and sponsors, retail clients, and financial advisors.

  • Collaborated with the proposal team to draft responses for RFPs in the retirement plan new business process.

Education

BA COMMUNICATIONS (JOURNALISM) | Loyola University Maryland

MS USER EXPERIENCE DESIGN | Kent State University